Featured Workshop
Food Truck Workshop: Tools to Help Attract and Retain Customers
The Food Truck Workshop brought together aspiring and current food truck owners for a hands-on learning experience designed to move ideas from concept to launch.
Capturing the Moments
Workshop Highlights
Workshop Overview
The recent Food Truck Workshop, held in Natchitoches, Louisiana, brought together aspiring and current food truck owners for a hands-on learning experience designed to move ideas from concept to launch. Sponsored by the Entrepreneurial Accelerator Program (EAP) out of Shreveport and the Northwestern State University Office of Economic Development, the event focused on equipping entrepreneurs with practical guidance, resources, and mentorship to accelerate their growth.
Participants heard from an impressive lineup of industry professionals — including successful food truck owners, city officials, health and safety regulators, financial analysts, and marketing experts — each providing valuable insights into different aspects of running a thriving mobile food business.
Key Takeaways
Participants left with a deeper understanding of how to foster creativity within their teams, practical experience in applying innovative techniques, and valuable connections with industry experts and peers.
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Your Brand – Your Story: Defining the unique personality and purpose behind your food truck.
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The Flow of Marketing: Understanding how visibility, engagement, and conversion connect.
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Social Media: Choosing platforms and strategies that fit your audience.
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SMS Marketing: Using text campaigns to drive repeat visits and loyalty.
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Using AI: Leveraging modern tools to create content and streamline marketing.
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Building Your Community: Turning customers into advocates through authentic connection.
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Workshop Highlights
Interactive Sessions
Engaged participants with hands-on activities to enhance learning.
Expert Talks
Delivered insightful presentations on industry trends and innovations.
Networking Opportunities
Facilitated connections among attendees to foster collaboration.
Q&A Sessions
Addressed participant queries to deepen understanding.
Resource Sharing
Provided exclusive materials and guides for further exploration.
Closing Remarks
Summarized key takeaways and expressed gratitude to participants.
What People Said About The Workshop
Brad Haigler - Participant
Thank you Orhan Mc Millan for sharing your marketing expertise.
Tyra Kidd - Organizer Entrepeneurship Accelerator Program
Jill Leo - Organizer - Northwestern State University Economic Development
Thank you for participating!
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